Tip #13 for 2025: Repurpose Content to Save Time: A Smart Strategy for Small Business Owners

As a small business owner, you know how valuable your time is. Between managing day-to-day operations, meeting client needs, and marketing your brand, it can feel like there’s never enough time in the day. One simple strategy that can save you hours while boosting your online presence is repurposing content. By reusing blog posts, videos, and social media content in creative ways, you can reach a wider audience without reinventing the wheel.

Why Repurpose Content?

Repurposing content is all about getting more mileage out of the work you’ve already done. Not every piece of content has to be brand new to resonate with your audience. Here’s why you should consider repurposing:

• Maximize Your Efforts: You’ve already invested time into creating content. Repurposing allows you to extend its value without starting from scratch.

• Reach Different Audiences: Not everyone consumes content in the same way. Some prefer reading, while others enjoy watching videos or listening to podcasts.

• Save Time: Instead of creating new content for every platform, repurpose existing content in various formats to streamline your workflow.

  
  

How to Repurpose Content Effectively

1. Turn Blog Posts into Social Media PostsIf you’ve written a detailed blog post, break it into bite-sized sections to share on social media. Each key point can be turned into a tweet, Instagram post, or Facebook update. Tip: Add a call-to-action (CTA) in each post, encouraging followers to read the full blog on your website.

   
   

2. Convert Blog Posts into VideosVideo content is one of the most engaging formats online. Use your blog post as a script for a quick video. Whether it’s a simple talking head video, a screen recording, or a slideshow, you can repurpose a blog post into a YouTube video or an Instagram Reel. Action Step: Record a 2-3 minute video summarizing your post and include a link to the full article.

   
   

3. Turn Videos into Blog PostsIf you’ve created a video, transcribe the content and turn it into a blog post. You can even enhance it with additional information, statistics, or quotes. This method allows you to reach those who prefer reading over watching. Actionable Tip: Use transcription tools like Otter.ai or Rev to save time on the transcription process.

   
   

4. Repurpose Content into NewslettersTake key content from your blog or social media and turn it into a value-packed newsletter. Not only does this reinforce your message, but it also keeps your audience informed and engaged with your business.

   
   

Start Repurposing Today!

Take 30 minutes today to identify one piece of content you’ve already created and think of at least three ways you can repurpose it.

Pro Tip: Start by transforming a well-performing blog post into social media posts, then expand from there.

Call to Action: If you need help repurposing your content, schedule a free consultation today! Maximizing your content can save you time and help you grow your business faster.